Knowledge Learning Corporation, the parent company of KinderCare Learning Centers, wanted to improve their web presence to attract more visitors through search, provide visitors with more helpful information, and, ultimately, encourage more people to request information from their local KinderCare centers.

After speaking with existing KinderCare parents, a KinderCare center director, and other stakeholders, I developed a detailed site map, wireframes, and key task flow diagrams. These documents served several purposes. In addition to facilitating communication with the client and internal team members, these documents also informed how key performance indicators (KPIs) would be tracked in the site’s analytics package.

The new site has so far seen an increase in traffic and, most importantly, a significant increase in information requests.

In a related project, we developed an administrative tool that allowed KinderCare center staff to view and reply to the information requests submitted, as well as a reporting suite that provided corporate staff some oversight over how quickly centers were responding to the inquiries.